Francesca
Award: Yellow Pencil
Yellow Pencil / Casting / Film / 2021
Award: Yellow Pencil
Yellow Pencil / Direction / Film
Award: Yellow Pencil
Yellow Pencil / Film / Social Commercials Over 30 Seconds
Award: Yellow Pencil
Yellow Pencil / Film / TV/VOD Commercials Over 120 Seconds
Award: Yellow Pencil
Yellow Pencil / Film / Cinema Commercials 61 - 120 Seconds
Award: Wood Pencil
Wood Pencil / Digital / Use of Micro-Talent & Influencers
Award: Shortlist
Shortlist / Art Direction / Film
Award: Shortlist
Shortlist / Sound Design & Use of Music / Adapted Music
Real-life model and LGBTQ+ activist Harlow Monroe interprets a transgender woman with an unlikely dream in this film for fashion brand Diesel. Since the nineties, the brand has always supported the LGBTQI* community. This year, timed for Pride Month, it created a new story that reminds everyone of the importance of living your own best truth, undisturbed and free of prejudice.
What did the judges have to say?
"Great storytelling. No gimmick. What a find."
Ko Iwagami, Casting Director, Kaiju Inc
"It's perfect in every way."
Chaga Signe Bruun, Creative Director, TV2 Creative
"It's just brave perfection. The story is a gem and every inch of detail in the film has been thought through. Just satisfying to watch again and again."
Valerie Madon, Chief Creative Officer Asia, VMLY&R Singapore
"A game changer in advertising, it takes the gender issue to another level in our industry. The story, the execution and what boldness! That kind of shaking that the world needs."
Daniela Ribeiro, Diretora de Criação, Artplan
Are you credited on this winning entry?
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