• D&AD Awards 2021
    Are you a Pencil winner?
  • Are you a Pencil winner?
Submit your credits
  • My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Eleanor T. Fitzsimmons

Award: Graphite Pencil

Graphite Pencil / Visual Effects / Colour Grading / 2021

To show investors that their Exchange Traded Funds (ETFs) weren’t the boring underachievers that they thought they were, iShares literally brought the product to life. Through the story of an overachiever named Eleanor T. Fitzsimmons – whose initials are ETF – investors learned that iShares ETFs were capable of much more than they expected. To match the ambition of these products, DDB San Francisco combined physical sets, digital backgrounds and extensive VFX to create a unique, modern world for the story that transcended the financial services category.

  • Eleanor T. Fitzsimmons
  • Eleanor T. Fitzsimmons
  • Eleanor T. Fitzsimmons
  • Eleanor T. Fitzsimmons
  • Eleanor T. Fitzsimmons

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again