Oakley One Love
Shortlist / Sound Design & Use of Music / Adapted Music / 2021
The pressure in sports is relentless, causing elite athletes to suffer from mental health disorders and kids to quit at an unprecedented rate. To remind the world why we do what we do, Oakley turned to the universal language of love; music. Inspired by a classic, Oakley reimagined Bob Marley’s iconic anthem: One Love. The reworked verses were co-written by the athletes themselves, with each line drawing on their own personal relationships with their sport. Their stories were channeled through the powerful vocals of singer Celeste and captured in a music video.