BigUP.AI
Award: Future Impact Pencil
Future Impact Pencil / Future Impact / Initiative / 2020
Women are four times more likely to shrink their successes and use language that undermines value and skill. So for IWD 2020, Analogfolk decided to change the narrative and launch a beta version of BIGUP.AI, a tool designed to encourage women to use impactful language. AnalogFolk asked the creative industry to amplify awareness and share BigUp.AI, helping the tool become more powerful the more it’s used. BIGUP.AI was launched on social media and reached 10k+ impressions within the first 24 hours.
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