• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

All-Terrain Envelope

Award: Shortlist

Shortlist / Graphic Design / Direct Mail / 2020

A lot of direct mail ends up directly in the bin, so to entice an adventure-seeking, high income target, DentsuBos created a physically engaging demonstration of the hill-climbing ability of the Lexus GX using the mechanism of a manila envelope. Once unwound, an insert revealed the recipient had just traced the elevation of a drive between Vancouver and Banff. This led them to a landing page where they could win an adventure on that exact drive in a GX.

  • All-Terrain Envelope
  • All-Terrain Envelope
  • All-Terrain Envelope
  • All-Terrain Envelope

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again