The Whole Wealth
Award: Graphite Pencil
Graphite Pencil / Graphic Design / Writing for Graphic Design / 2020
The British Library needed to create emotion around what can often be seen as a purely functional repository of information. After spotting a billboard by St Pancras, Tom Sharp wanted to create a piece of writing that specifically worked with the design format, using a service offer list with a long sentence in the middle. It’s also a hat tip to Jeff Stark’s V&A ads. Photos of the billboard were shared and liked between 20,000 and 30,000 times on social media.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.