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Subjectif

Award: Yellow Pencil

Yellow Pencil / Product Design / Promotional / 2020

Award: Wood Pencil

Wood Pencil / Typography / Packaging

Subjectif, from 13th Street Winery, is designed to eliminate all opinions but your own. Available in 12 different varieties, the wine’s labelling only reveals what’s inside the bottle once it’s been drunk. Its two-layered design means the typography only displays once the wine is gone and light passes through the glass - meaning drinkers are unaffected by any external influences.

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What did the judges have to say?

What makes this entry so special for me is that the creative solution is creatively inspired, and the design execution is exceptionally well executed. It draws the user in, encourages discussion and delivers a product that will be cherished. I can’t think of anything more you could ask for in a promotional product.

Stefan Knox, Founding Director, Bang Creations

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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