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The Offside Museum

Award: Wood Pencil

Wood Pencil / Digital / Integrated Digital Campaigns / 2020

From 1921 to 1979, women’s football was banned in several countries. Many brave women kept on playing, yet this period of history has remained untold. So in collaboration with the Football Museum, Google portrayed this forgotten era by launching a completely empty museum. And to fill in this historical gap, anyone could digitally submit documents, photos and memorabilia from that time. With thousands of stories received and curated, The Offside Museum became the world's largest crowdsourced search for gender equality, giving life to six exhibitions unveiled during the Women's World Cup finals.

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