Traffic Jam Whooper
Award: Graphite Pencil
Graphite Pencil / Digital / Integrated Digital Campaigns / 2020
Award: Wood Pencil
Wood Pencil / Digital / Creative Use of Data
We Believers used real-time data to detect potential buyers in a traffic jam, in order to offer them a Whopper and deliver on the move. A 100% dynamic, data-driven media to promote the service, only in high congestion zones. By leveraging traffic and drivers’ real-time data, BK adjusted its billboards’ location and content, displaying information about the remaining time in traffic to order, and personalised updates about deliveries in progress. Using the latest Google Maps APIs, it pinpointed vehicle location and speed in order to deliver – for the first time ever – to a driver on the move.
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