Air New Zealand – Bring on Winter
Award: Wood Pencil
Wood Pencil / Digital / Use of Trends & Tactical Marketing / 2020
Award: Shortlist
Shortlist / Media / Use of Talent & Influencers
After the disappointing final season of Game of Thrones, fans were desperate for a better ending to the series - one that was promised in author George RR Martin’s next book, Winds of Winter. But Martin had his own problems. He’d developed a five-year case of writer’s block and refused to give a release date. So, Air New Zealand offered to help him finish Winds of Winter with a trip to a nation bursting with creativity - New Zealand. The socially driven campaign, Bring On Winter, earned Martin's and the world's attention within 48 hours.