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Award: Graphite Pencil

Graphite Pencil / Digital / Use of Talent & Influencers / 2020

It’s November 2019 and there’s another election coming up. But besides all the UK’s glaring problems with Brexit, there’s other problems that are being ignored – racism, sexism and the environment. Problems that are being reflected in UK politics. Despite this, young people aren’t registering to vote, so Saatchi & Saatchi created a film featuring Natalie Emmanuel and Will Poulter to show them that if they don’t vote, someone else will speak for them. The campaign persuaded Labour to adopt OBV’s Race Equality Manifesto pledge as well getting over 50k young people to vote.

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