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The Voice Petition

Award: Shortlist

Shortlist / Digital / Creative Use of Technology / 2020

Malaria is the world’s deadliest ever disease. It still kills a child every two minutes. We're close to ending it, but without unprecedented funding it could mutate and come back stronger than ever. Introducing The Voice Petition. The world's first petition you can sign simply with your voice. To launch, R/GA London used deepfake tech for good, to get David Beckham speaking nine languages – using the voices of real malaria survivors. People all over the world spoke up to sign the petition, then Malaria Must Die took the voices to world leaders resulting in record-breaking global funding: $14.01 billion.

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