In recent years there has been a revival of narco culture thanks to new TV series, documentaries and narco-tourism, which has resulted in an increasing sense of admiration. To confront people with the reality behind narco-pride, Ogilvy Colombia created NarcoStore, an official website with specially designed products inspired by narco culture that worked as a decoy – when people tried to buy them they saw a testimonial of a victim of narco-trafficking with a clear message: to reflect on what’s behind the glorification of narco culture and instead donate the same amount to the foundation.
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