The Parisian Rendez-Vous
Award: Shortlist
Shortlist / Direct / Direct Acquisition & Retention / 2020
Award: Shortlist
Shortlist / Digital / Use of Trends & Tactical Marketing
Located in a small street near the big department stores, Le Drugstore Parisien struggles to get people’s attention, and potential customers don’t usually venture away from Paris’s grand boulevards. The brief: to generate in-store foot traffic with a very limited budget. Parisians had become crazy about scooters. One night, Wunderman Thompson Paris ‘borrowed’ all the self-service scooters of the area and parked them in front of Le Drugstore Parisien, so people who were searching for their scooter automatically found the boutique - which became the most geocalised place in town.