Amazon Binge Shopping
Award: Wood Pencil
Wood Pencil / Media / Use of Retail / 2020
Award: Shortlist
Shortlist / Digital / Creative e-Commerce
Netflix is the undisputed leader of streaming services and Amazon is often far down the list. Many people sign up to Amazon Prime for the delivery advantages and 70% of them are not aware that this gives them free access to the Prime Video streaming platform. For the launch of the second Jack Ryan series, Amazon brought together its retail and entertainment worlds with #AmazonBingeShopping, giving people the chance to win objects from the series – reminding them of the huge extent of the Amazon catalogue, while promoting the streaming platform to both members and the general public.
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