Rocky Mountain High Cheeseburger Delight
Award: Shortlist
Shortlist / PR / Low Budget Campaigns / 2020
To help Carl’s Jr. regain its previously held position as the provocative, innovative, foil to the more traditional fast food options, Arnold Worldwide created the Rocky Mountain High Cheeseburger Delight – America’s first CBD-infused burger. It was available for only one day – 4/20, a day known for celebrating all things cannabis culture, and in one market ‚ Denver CO, which is known as a trailblazer in the cannabis movement. It created historically high levels of buzz for the brand on the day, and re-staked its claim as the edgy, innovative, fast food brand.