Pride has become a significant event in the advertising calendar, but while many brands have jumped on the rainbow bandwagon, Absolut’s been there from the very start. So, for the 50th anniversary of Pride, BBH showed the 50 years it took us to get here – bringing together LGBTQ activists and legends from every decade, set on San Fran’s sacred Castro street and shot by LGBTQ icon David LaChapelle. The campaign showed the history of the moment while telling individual stories from the community in one groundbreaking piece of art.
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