The Gun Violence History Book
Award: Black Pencil
Black Pencil / Book Design / Limited Edition & Fine Binding Books / 2020
Award: Yellow Pencil
Yellow Pencil / Art Direction / Art Direction for Direct
Award: Yellow Pencil
Yellow Pencil / Branding / Brand Expression in Print
Award: Graphite Pencil
Graphite Pencil / Direct / Direct Response/Ambient
Award: Wood Pencil
Wood Pencil / Book Design / Specialist Books
For over a century, gun violence has been a deadly issue in the USA. One of the reasons for this problem is a loophole in the law. FCB Chicago needed to create a campaign, with a small budget, that could gather support for Universal Background checks which would help close the loophole. There has been so much gun violence in America that if it was all captured in a book, it would probably stop a bullet. Introducing The Gun Violence History Book.
What did the judges have to say?
It’s literally called the 'Book that Stopped a Bullet' and even though the content was very strong on that title there was definitely something about the physicality of it. It couldn’t have been anything other than a book and that made it quite outstanding in its category.
Donna Payne, Creative Director, Faber & Faber
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