Ugly Gerry
Award: Shortlist
Shortlist / Direct / Direct Response/Digital / 2020
Award: Shortlist
Shortlist / PR / Low Budget Campaigns
An ugly political process is ripping apart democracy in America. It’s called gerrymandering. It lets those in power redraw voting districts so they stay in power. It takes the voice away from voters. And it makes maps look downright ugly. Ugly Gerry is a font created to keep this problem visible. Every character was made from the shapes of real gerrymandered voting districts. People used the font to tweet messages at their politicians demanding change.