• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Maurten Unofficial

Award: Wood Pencil

Wood Pencil / Direct / Direct Product & Service / 2020

Maurten Unofficial is an unbranded product range designed for athletes that are sponsored by others, but want to benefit from Maurten’s hydrogel technology without breaking their contracts. Unofficial has the same content as the official products, but comes in incognito packaging, mixed in bottles with pixelated logos and delivered in anonymised boxes ordered from an unbranded site. A new product range with a market of its own, also pushing the original product simply by highlighting the purpose of its own existence. By making Maurten anonymous, it made them more famous than ever.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again