• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

#SnickersGate

Award: Wood Pencil

Wood Pencil / Media / Use of Integrated / 2020

Award: Wood Pencil

Wood Pencil / Direct / Direct Product & Service

For the past 10 years Snickers has signed each of its campaigns with ‘You’re not you when you’re hungry’. In November 2019, in France, it took the tagline to the next level. Snickers imagined the consequences of hunger on its production teams in the real world. The brand replaced Snickers bars with Bounty bars, without touching the wrappers, and placed them at points of sale. 24 hours later, when everyone thought it had been a genuine error on Snickers’ part, it revealed the hoax via a film posted on Twitter, in response to #SnickersGate.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again