Football and beer are a match made in heaven. And yet no one had thought about something as obvious as Pay per Beer. Africa and AB Inbev put an end to the hassle of the pre-game beer run by enabling football fans to buy their team’s beer directly via their football PPV platform. It turned the PPV TV screen into retail space to deliver instant beer gratification, bundling two purchase decisions into one moment: buying the game and buying the beer. This meant added convenience for fans, and a private commerce space for AB Inbev at the most critical media moment for the beer category in Brazil.
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