Whoa Whoa Whoa
Award: Shortlist
Shortlist / Film Advertising / TV Commercials 21-40 seconds / 2020
When trying to impress someone, men do stupid things. Lifting too much at the gym, paying for things they can’t afford, games of chicken, fedoras… Each is a sign that some insecure dude is trying to show off. None of us are immune. The new Axe Ice Chill has a super cold sensation that lowers your skin temperature by 11 degrees. A good opportunity to give young men a friendly piece of advice: you are hotter when you are chill.