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Jeep Groundhog Day

Award: Shortlist

Shortlist / Film Advertising / TV Commercials 41-60 seconds / 2020

The Jeep Gladiator - a one-of-a-kind truck - hadn’t yet had its one-of-a-kind moment. The Super Bowl was an obvious stage. For the second time ever, game day was also Groundhog Day, creating a chance to use the film Groundhog Day – where Bill Murray is caught in an endless loop of misery. As the only pickup with a removable top, no day is ever the same in a Gladiator. It was a perfect fit. Iris Worldwide re-made the film but instead of being stuck in misery, the Gladiator allows Murray to break free, having tonnes of fun in the process.

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