Fence
Award: Wood Pencil
Wood Pencil / Film Advertising / TV Commercials 41-60 seconds / 2020
Fence is the second ad in Cadbury’s campaign to win back the hearts and minds of the nation. The spot champions human generosity in an everyday setting, as a lonely old man returns next door’s children’s toys over their fence. And then a bar of Cadbury Dairy Milk lands on his lawn. Two little boys’ heads peer over the fence, as they tell him that there’s no need to throw that one back – proving that there’s a glass and a half in everyone.
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