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Old Spice Next Episode

Award: Graphite Pencil

Graphite Pencil / Film Advertising / Social Commercials over 30 seconds / 2020

It’s easy for guys to think of a million reasons not to go out with their friends for a night out. Demanding jobs, relationships, family, adulthood responsibilities, and technology are all societal forces driving them to isolation and decreasing human interaction. This film is a call-to-arms for guys to use Old Spice Swagger as a catalyst to save their fallen friends, who lie crumpled and broken on the battlefield of modern life.

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