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AI VERSUS

Award: Wood Pencil

Wood Pencil / Media / Use of Digital / 2020

What’s the difference between propaganda and news? To answer this question, Voskhod created two identical AIs. They are like twins, but with no background and no experience. Both were ‘brought up’ on news programmes. One watched the state TV Russia-1, the other the independent TV Rain. After six months, they could answer users’ questions about Russia, but only using the vocabulary of the programmes they had watched. The answers reflected the striking difference between the worldviews of both audiences and proved we are what we watch. 93% of voters favored TV Rain's AI.

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