Local agricultural economies face a big challenge. In Japan, transporting vegetables can be costly and time consuming because the produce travels to consumers through centralised distribution networks. Hakuhodo Inc’s solution was to build a new platform that lets vegetables be traded within the place of origin. Bus-sharing service VEGI-BUS was born, integrating eCommerce and SNS. The service directly unites farmers and consumers, boosting local communications and achieving a large reduction in traveling time and costs.
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