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Toy Rescue

Award: Wood Pencil

Wood Pencil / Media / Use of Digital / 2020

Award: Shortlist

Shortlist / Design Transformation / Digital Transformation

Award: Shortlist

Shortlist / Digital / Campaign Websites

Award: Shortlist

Shortlist / Direct / Direct Acquisition & Retention

Award: Shortlist

Shortlist / Experiential / Community Experience

Award: Shortlist

Shortlist / Digital Design / New Service Design & Activation

Award: Shortlist

Shortlist / Product Design / Sustainable

Every year, two billion toys worldwide are thrown away because they are not repairable. All because toy manufacturers don't make spare parts available to the general public. To avoid this ecological disaster, Dagoma created spare parts and put them online in the form of 3D printable files on Toy-Rescue.com. After one week, over 1,200 toys were repaired and the campaign generated more than 426 million views. Dagoma was contacted by some of the largest toy companies - Disney, King Jouets and PicWicToys - to ensure their toys are repairable in-store and via Toy Rescue.

  • Toy Rescue

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