Grace of Waste – the Furoshiki that cleans oceans
Award: Shortlist
Shortlist / Product Design / Promotional / 2020
Peter Schmidt Group has brought the Japanese tradition of wrapping gifts in a reusable cloth to Germany and added a new twist: this furoshiki is made from ocean plastic. This not only avoids new waste, but also recycles existing waste. And because the cloth is always passed on, it spreads a meaningful idea gift by gift. On closer inspection, the pattern on the cloth illustrates the location of the floating islands of garbage in the oceans. So the furoshiki makes a small contribution to the regeneration of our planet, as well as inspiring a moment of reflection.