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Elvie Pump

Award: Shortlist

Shortlist / Product Design / Consumer & Wearable Technology / 2020

The traditional breast pumping experience is characterised by cords, tubes and bulky equipment. When pumping, women are left immobile with exposed breasts for up to 30 minutes at a time whilst being subjected to a loud whining noise. Elvie Pump is a complete departure from this, putting women at the centre of the design process to create an entirely new pumping experience that offers mums freedom and mobility. Worn in-bra, this truly hands-free pump gives women the flexibility to go about their daily routine while pumping, without worrying about cords, wardrobe changes or undignified sounds.

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