Journey to the Moon
Award: Shortlist
Shortlist / Radio & Audio / Creative Use of Technology / 2020
To celebrate the 50th anniversary of the greatest sailor adventure ever, VMLY&R used Google Assistant to transform Neil Armstrong's journey to the moon into three action packed-missions - taken through careers in the US Navy. Engagement skyrocketed. The voice-activated game earned a place as the #1 Google Assistant Action of the Week, and 27% of users completed the 15-minute game and clicked through to Navy.com.