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Journey to the Moon

Award: Shortlist

Shortlist / Radio & Audio / Creative Use of Technology / 2020

To celebrate the 50th anniversary of the greatest sailor adventure ever, VMLY&R used Google Assistant to transform Neil Armstrong's journey to the moon into three action packed-missions - taken through careers in the US Navy. Engagement skyrocketed. The voice-activated game earned a place as the #1 Google Assistant Action of the Week, and 27% of users completed the 15-minute game and clicked through to Navy.com.

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