Don’t wash. Don’t clean. Save the Evidence.
Award: Shortlist
Shortlist / Product Design / Promotional / 2020
In India the conviction rate for rape is just one out of 100. DNA is a conclusive piece of evidence in India, but collection of DNA is a big problem - because women who are raped are considered dirty, and immediately asked to wash themselves. So Ogivly Gurgaon launched the DNA Fights Rape - Save The Evidence Campaign. Key policy makers and influencers from media, law and order, and Apex Medical Bodies all supported this initiative.