WSJ Read Yourself Better
Award: Wood Pencil
Wood Pencil / Visual Effects / Special Effects / 2020
Award: Shortlist
Shortlist / Film Advertising / VOD Commercials over 30 seconds
WSJ needed to drive membership growth by re-establishing a strong, singular point of view and celebrating the unique role they play in the world; against a backdrop of endless, low-quality content and misinformation, the Journal is committed to delivering quality news and factual reporting. Read Yourself Better was created to wake people up to this, with a satirical and pointed rallying cry. The barrage of media and consumption habits is depicted in a fantastical way, each of them exploded elegantly in-camera and with minimal VFX (adding authenticity in this overly digital age).
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