Never Lost
Award: Yellow Pencil
Yellow Pencil / Sound Design & Use of Music / Existing Music / 2020
Award: Graphite Pencil
Graphite Pencil / Editing / Film Advertising
Award: Graphite Pencil
Graphite Pencil / Digital / Use of Trends & Tactical Marketing
While Covid-19 has changed the world drastically, it’s also revealed the best of human nature as people find new ways to exist in this reality. To illustrate this, Droga5 New York released Never Lost - a found-footage film set to an excerpt from Kate Tempest's poetic song People’s Faces. It promotes Facebook’s Community help feature as well as reminding us that we’re never lost if we can find each other. Produced in only seven days and featuring footage shot less than 24 hours before release, the film achieved 205M+ online views, drove 358K to the help page and increased FB sentiment by 95%.
What did the judges have to say?
As soon as you put the sound on and that track… It’s just incredible…It’s really emotional and I think it’s just really now and if we’re talking about craft and sound design without that track it’s just not the same thing.
Lou Allen, Head of Production and Executive Producer, Factory Studios
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