• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

2% Choir

Award: Shortlist

Shortlist / Sound Design & Use of Music / Adapted Music / 2020

The reality is less than 2% of all popular music is produced by women. The Recording Academy wants to change that. #WomenInTheMix is an initiative that brings more women to production and engineering roles. In this stripped-down film, a fifty-woman-strong, all-female choir performs a choral arrangement of Alicia Keys’ single Underdog, just two days after it debuted. One by one, they sit down in silence until only one woman – the 2% – remains. With this inspiring message and a creative and production team of almost all women, TBWA\Chiat\Day created a film to bring recognition to this music industry gender gap.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again