AirPods – Bounce
Award: Yellow Pencil
Yellow Pencil / Art Direction / Art Direction for Film Advertising / 2020
Award: Yellow Pencil
Yellow Pencil / Direction / Film Advertising
Award: Graphite Pencil
Graphite Pencil / Production Design / Film Advertising
Award: Graphite Pencil
Graphite Pencil / Entertainment / Fiction Film up to 5 mins
Award: Graphite Pencil
Graphite Pencil / Visual Effects / Special Effects
Award: Shortlist
Shortlist / Film Advertising / TV Commercials 61-120 seconds
Award: Shortlist
Shortlist / Production Design / Entertainment
Bounce captures what it feels like to experience the extra burst of freedom provided by the even-more-wireless new AirPods. In the film, the whole environment of a city becomes a trampoline, turning a young man’s everyday commute into a wonderful musical experience.
What did the judges have to say?
It’s the will of making as much as possible on camera because nowadays you can achieve pretty much anything in VFX but they built a set that meant that could achieve all the effects on camera.
Charlotte Marmion, Managing Director, Iconoclast
What is powerful about an ad like Apple AirPods Bounce is that it actually embodies the freedom that we’re all craving right now.
Kia Moses, Screenwriter, Film Director
Are you credited on this winning entry?
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