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Apple – AirPods Pro – Snap

Award: Wood Pencil

Wood Pencil / Editing / Film Advertising / 2020

AirPods Pro are able to switch from Active Noise Cancellation to Transparency mode with the pinch of a finger. However, for people who didn’t own a pair, this technology was hard to understand. Apple wanted to create a film that demonstrated the feature in a visual way, blending technological reality with commercial magic.

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