AirPods Pro – Snap
Award: Wood Pencil
Wood Pencil / Editing / Film Advertising / 2020
AirPods Pro are able to switch from Active Noise Cancellation to Transparency mode with the pinch of a finger. However, for people who didn’t own a pair, this technology was hard to understand. Apple wanted to create a film that demonstrated the feature in a visual way, blending technological reality with commercial magic.
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