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The Finish Line is Never the End

Award: Shortlist

Shortlist / Animation / 2D Animation / 2020

After incredible success in 2019’s F1 season, including its first podium finish in over a decade, Honda’s return trip to Suzuka for the Japanese Grand Prix was a huge moment in the season. Digitas UK’s first film, Powered by Honda, had gone down so well with fans, they decided to finish the season using the same style - but this time with race footage. For Honda, the finish line means victory - but the finish line is never the end.

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