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Whatever You Call It

Award: Shortlist

Shortlist / Animation / Stylised 2D/3D Animation / 2020

Marie Curie aims to help people and their families better deal with death. And the first step is talking about it. The problem is, no one likes to think about death, let alone talk about it. So Saatchi & Saatchi made an entire film about the subject that didn't look, feel or sound anything like death. The euphemisms people use have been turned into a series of playful animations made from everyday objects, as a way to make death more relatable and easier to talk about.

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