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Creativity for All

Award: Wood Pencil

Wood Pencil / Animation / Motion Graphics / 2020

Creativity for All is a 60-second rallying cry for the democratisation of creativity, celebrating the powerful ideas that continue to shape the world around us. The mixed-media film includes icons of the digital era, such as Shepard Fairey, Malala Yousafzai and Billie Eilish, and the 1,000-name credit list includes a thank you to every single Adobe user. As well as highlighting creativity, each social share of the film results in a $5 donation to Teach for America, helping give creative tools to under-resourced students and teachers across the United States.

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