West Coast Tasmania
Award: Wood Pencil
Wood Pencil / Writing For Design / Writing for Brands / 2019
The West Coast of Tasmania is remote, lacks profile, and has a struggling economy. The region needed a new breath of life to increase tourism, attract business investment, facilitate economic development, and drive population growth. The identity embraces the West Coast’s confronting history and reframes the region’s harsh conditions and perceived weaknesses as compelling provocations and anecdotes. The brand is an open-source system that each town, local business and community organisation can utilise to tell their own stories – which combine to collectively shape a cohesive regional identity
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.