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West Coast Tasmania

Award: Wood Pencil

Wood Pencil / Writing For Design / Writing for Brands / 2019

The West Coast of Tasmania is remote, lacks profile, and has a struggling economy. The region needed a new breath of life to increase tourism, attract business investment, facilitate economic development, and drive population growth. The identity embraces the West Coast’s confronting history and reframes the region’s harsh conditions and perceived weaknesses as compelling provocations and anecdotes. The brand is an open-source system that each town, local business and community organisation can utilise to tell their own stories – which combine to collectively shape a cohesive regional identity

  • West Coast Tasmania
  • West Coast Tasmania
  • West Coast Tasmania
  • West Coast Tasmania

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