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Award: Shortlist

Shortlist / Writing For Advertising / Writing for Poster Advertising / 2019

The Met Police asked for help devising ways to deal with rising low-level violence in London.
The main cause of violence is anger. Anger is just a chemical reaction in our body that only takes 90 seconds to leave our system. To explain this science we created Take:90.
A campaign featuring posters that take 90 secs to read, each one is a demonstration that Take:90 is a powerful tool to de-escalate anger in almost any situation

  • Take:90

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