In 2018 Oakley launched a new global campaign featuring its top athletes (Chloe Kim, Bubba, Cavendish, Stale, Mikaela Shiffrin) and unknown sports addicts in their daily practice. It gets to the heart of committed athletes everywhere, not just professionals or those who compete at the highest level, but those everyday athletes who are obsessed with their passion. The campaign celebrates hard work and sacrifices in a light-hearted way.
The whole movie is built around an original and powerful soundtrack, embodied by the amazing voice performance of Krystle Warren.
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