People like shopping at their local Monoprix, but there’s one thing they hate and that’s carrying their groceries home. Even so, lots of them don’t use the shop’s delivery services. So to promote them, we created a song that interferes with our main character’s life; a song that you can’t skip when you’re carrying groceries…showing them that having your hands free changes everything. We turned it into a guilty pleasure that some people might actually enjoy – even in secret. Everything is explained through the song – the song is the script and determines what happens in the story.
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