Highway Gallery
Award: Wood Pencil
Wood Pencil / Radio & Audio / Innovative Use of Radio & Audio / 2019
Coupling creativity with technology, we transformed people’s car radios into one new innovative experience: Louvre Abu Dhabi Highway Gallery. As commuters drove down the E11, they encountered Louvre Abu Dhabi’s masterpieces like never before: on 9-metre-high billboards outside their windows and through 30-second stories of each artwork from the museum audio guide, directly to people’s car radios.
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