Swiss Life is the oldest life insurance group in Switzerland. The company accompanies its customers throughout a lifetime. The intention was to recall this in our fast-paced times.
A tribute to the customer who has been insured by Swiss Life the longest: Hans Knecht. His policy has been running for 100 years – and is still valid. We honoured his 101st birthday in a special way.
We arranged for the edition of the renowned “Neue Zürcher Zeitung” to appear with the original front page from the day he was born: June 7, 1917. With a corresponding portrait on the inside.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.