• Loading…

Take:90

Award: Shortlist

Shortlist / Press & Outdoor / Free Format Poster Advertising / 2019

The Met Police asked for help devising ways to deal with rising low-level violence amongst young people in London.
The main cause of violence is anger. Anger is a chemical reaction in our body. It only takes 90 seconds for those chemicals to leave our system. We partnered with the National Literacy Trust to tailor a simple Take:90 message for schools.
A long copy poster that takes 90 seconds to read, showing Take:90 as a simple tool to de-escalate anger before it leads to actions one may regret. These were distributed to over 70 schools, just before the new school year started.

  • Take:90
  • Take:90

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again