LEGO believes that play is a key element in a child’s growth and development. High-quality play enriches a child’s life and lays a strong foundation for adulthood, so that they have a better chance of growing-up to be what they dreamt of. This series was created to attract children and parents by utilising fun and eye-catching visuals to engage children while communicating how the product can improve the child’s future to attract parents and stimulate trial purchases. 3 dream careers were chosen: astronaut, rockstar and firefighter. All careers were inspired by actual LEGO career sets.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.