To help the Georges Pompidou Centre increase its attendance among foreign tourists, we devised a two-stage campaign. First, it consisted in the creation and marketing, by fake salesmen on the sly, of a statuette bearing the effigy of the Centre during an ambush marketing operation at the foot of the most famous Parisian tourist sites in the summer of 2018. A second phase, the real raison d'être of the campaign, consisted in setting up a recording of the event as a brand film for the Centre for target audiences abroad.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.